Is This Website Legit? How to Check Before You Buy
Updated 26 January 2026
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Dodgy websites are everywhere — they copy real brand logos, use professional photos, and look completely legitimate. The difference is in the details.
Quick Verdict
What it usually is: Fake online stores that take your money and never send anything, or harvest your card details for fraud.
Who gets targeted: Anyone shopping online, especially during sales events or when searching for hard-to-find items.
Red Flags to Look For
- Prices 70-90% off — If it looks too good to be true, it is. Real retailers don't slash prices that dramatically.
- No physical address or phone number — Legitimate businesses list contact details. A contact form only is suspicious.
- Generic email addresses — support@gmail.com instead of support@businessname.com.au
- Payment only via bank transfer or crypto — Legit stores accept cards and PayPal because they offer buyer protection.
- Newly registered domain — Check via whois.domaintools.com. If the site claims "established 2010" but domain registered last month, run.
- Missing or copied policies — Fake sites either have no returns policy or copy-paste generic text with wrong company names.
- No social media presence — Or accounts with zero engagement and stock photos.
- Poor grammar and odd phrasing — Professional retailers proofread their content.
Realistic Examples
Example 1: The "Closing Down Sale"
A Facebook ad for "Brand X Australia" claims they're closing down with 80% off everything. The website looks professional but the domain is brandx-au-sale.com instead of the real brandx.com.au.
Example 2: The Cloned Store
You search for a specific shoe and find a site with the exact same layout as a major retailer. The URL is just slightly different: footlocker-au.com instead of footlocker.com.au.
Example 3: The Social Media Shop
An Instagram ad leads to a beautifully designed site. All reviews are 5 stars and dated within the past week. The About Us page mentions being "based in Melbourne" but the contact email ends in .ru.
What to Do Next
- Google the site name + "scam" or "review" — Other victims often post warnings.
- Check the domain age — Use whois.domaintools.com to see when it was registered.
- Look for the padlock — HTTPS is good, but it doesn't guarantee legitimacy. Scammers use SSL too.
- Search for the company on ABN Lookup — abr.business.gov.au shows registered Australian businesses.
- Use our checker — Paste the URL and we'll flag known red flags instantly.
If You Already Paid
- Credit card: Contact your bank immediately to dispute the charge. You have chargeback rights.
- Debit card: Call your bank. Harder to recover but still possible if you act fast.
- Bank transfer: Contact your bank but be aware recovery is unlikely. Report to ReportCyber.
- PayPal: Open a dispute within 180 days. PayPal buyer protection may cover you.
Report the scam to Scamwatch to help warn others.
Frequently Asked Questions
Does HTTPS mean a website is safe?
No. HTTPS means data is encrypted in transit, but scammers get SSL certificates too. It's a baseline, not proof of legitimacy.
Can I trust reviews on the website itself?
Be skeptical. Fake sites often display fabricated 5-star reviews. Look for reviews on independent sites like Trustpilot or ProductReview.com.au.
What if the prices are just really good?
Compare with the official brand website. If the "sale" price is lower than wholesale cost would be, something's wrong.
How do scammers get my details to a fake site?
Usually through social media ads, search engine ads, or phishing emails. Google doesn't always catch fake advertiser sites immediately.
Related Guides
How to Spot a Fake Link Before You Click
Subdomain tricks, lookalike domains, and URL red flags explained.
Marketplace Scams: Fraud on Facebook, eBay and Classified Sites
Fake payment emails, courier pickup scams, and payment platform pending tricks.
Email Phishing Examples: Spot the Fakes
Invoice scams, login alerts, and attachment traps targeting Australians.
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